The song, “In Demand”, is a swipe by its protagonist (represented in the first person) at a former lover who once dated and then dumped her, but has made a concerted effort to win her back after she has found both fame and the love of another – now that she is “in demand.” The singer makes it clear that she does not trust the ex’s motives, thinking that he only wants her back because he is jealous now that she is not his. The single was accompanied by a music video which starred Alan Rickman alongside Spiteri.